The Mpumalanga NewsHorn is an independent publication, affiliated with the Independent Press Association and a properly registered entity. It is locally owned and run by residents of the region, with reporting centring on local interest as well as larger matters affecting the population. With regard to content, a heavy focus is placed on unbiased reporting, beholden to no interest other than the voice of reason. Reporting is somewhat biased in favour of nature and preservation of the ecology and seeks to establish a local identity as a tourist destination and business hub.
As a free newspaper, the publication is essentially available to an audience covering the entire LSM range. The distribution strategy ensures that the paper is read from Nelspruit, White River, Malalane, Hectorspruit, Marloth Park and Komatipoort into Mozambique with a definite footprint in the Kruger National Park. Newspapers are also distributed at the N4 tollgate and digitally sent to the University of Pretoria’s Conservation & Wildlife Department and other key role players.
Marketing and advertising potential
The N4 serves as a major artery, connecting South Africa to Mozambique to the East and Swaziland to the South. This, coupled to the proximity of major entry gates to the Kruger National Park, places the NewsHorn in an optimal position for serving the marketing and exposure requirements of a wide range of advertising customers.
Served by both local business and those in the Nelspruit/Mbombela district, as well as national retail chains, this diverse population requires access to a broad range of services and as such provides a ready advertising market.
The NewsHorn, established in September 2015, has in a very short time become increasingly popular with readers and advertisers, affording an unique and affordable opportunity to grow business and in the process, educate and inform. It is driven by individuals with a collective experience in the South African printed media industry of close to 90 years. The NewsHorn has consistently been received well by its readership as it provides access to a prime market.
For further information and marketing opportunities, contact details are as follows: