Consumer behaviour and fuel price

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NEW research from data and analytics group Lightstone shows that South African motorists are traveling less – covering shorter distances – but are also stopping at their favourite petrol stations more often.

According to the group’s data, which studied the behaviour of over 400,000 vehicles and traffic at over 3,100 service stations across the country, distance traveled by SA motorists over the last year declined by 7%.

However, service stations saw a 2% increase in traffic over the same period.

Linda Reid from Lightstone said that the increased traffic at service stations could be attributed to several factors:

“Consumers are either filling up with smaller amounts of fuel due to the exorbitant fuel hikes, or they are stopping more often for additional services that filling stations provide,” she said.