Liquor industry urged to be part of changing SA’s drink culture

 The Department of Trade and Industry (dti) has urged the liquor industry to drive programmes that will change South Africa’s drinking culture. “As government, we are sending out a strong message to the liquor industry, liquor manufacturers, distributors and retailers to take responsibility for their products and drive programmes that will change the drinking culture in our country,” said the department’s Chief Director of the National Liquor Authority (NLA), Prea Ramdhuny.

 According to the World Health Organisation (WHO), the annual liquor consumption by South Africa amounts to 7.81 litres of pure alcohol per person and the rate of consumption ranks South Africa 52nd on a list of 191 countries.

“The South African government is concerned that South Africa is estimated to have alcohol consumption at a score of 4, which is riskier in a scale of 1 to 5, with 1 being least risky and 5 being riskiest. It is against this backdrop that we deem it significant to intensify education and awareness around alcohol and liquor abuse and drinking while pregnant.

Symptoms of a baby born with foetal alcohol syndrome.

“Partnerships between government and communities are vital to decrease alcohol intake in South Africa,” said Trade and Industry Minister Rob Davies.