Mpu dried fruit company exhibiting in Russia

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JAB-final

Tumelo Waga Dibakwane

Managing Director of Mpumalanga-based JAB Dried Fruit Products Corné Barnard, says he is optimistic that his products are going to make a positive impact at the 2017 World Food Moscow International Food Exhibition in Russia from 11-14 September 2017.

The World Food Expo is an annual event in Moscow and an ideal platform for South Africa to showcase the country’s products to a wide audience of wholesalers, distributors, retailers and restaurateurs attending these exhibitions.

Barnard said that the local dried fruit market has identified Russia as a potential export destination with trade between SA and the Russians is at an all-time high. The SA dried fruit industry already has a presence in other parts of Europe and inquiries from Russia have been received for local products.

“We are ideally looking at having our products marketed to Russian retailers and wholesalers and are looking at exporting one container per week to the country and use this platform as a stepping stone towards our goal,” says Barnard.

He said this opportunity provided by the Department of Trade and Industry (dti) to take part at the international exhibition will open more doors for his company. According to him the company is currently exporting to the USA, Germany, The Netherlands and Israel. Exploiting the Russian market would mean job creation for the local market.

JAB employs over 800 permanent staff members and an extra 700 temporary workers during the mango processing season. It also processes bananas, guavas, papayas, pineapples, kiwis, peaches, pears, apples and persimmons which are sourced from all over SA.

The company forms part of a group of 20 SA agro-processing companies to showcase their products at this year’s World Food Moscow International Food Exhibition.

JAB Dried Fruit Products’ participation at this year’s expo, was made possible by the dti’s Export Marketing and Investment Assistance (EMIA) scheme with the aim of increasing export of SA manufactured products to Russia. The EMIA also plans to develop more export markets for local products and services and find new foreign direct investment into the country.